What are the tools used for Google Ads and Facebook Ads?

Introduction

Digital advertising is still very competitive, and the key to success is using strong tools to automate, optimize, and evaluate campaigns. Facebook Ads and Google Ads are still the two major digital ad platforms, but the key to getting results is employing the correct technology to support them. This blog talks about the newest tools for Google and Facebook Ads and how Dotzo.net’s infrastructure makes sure that campaigns run at their best.

The newest tools for managing Google Ads

Google Ads is harder than ever because the algorithms change all the time, there are sophisticated bidding tactics, and AI-powered features. In 2025, these are the best ways to handle Google Ads campaigns:

OTTO Google Ads: OTTO is a new way to automate AI campaigns. It takes care of everything, from finding the right keywords and writing ad copy to changing bids on the fly and giving you continual performance tips. Marketers may automate repetitive operations to save time while still gaining detailed insights to help them make better decisions.

HubSpot Marketing Hub: HubSpot’s CRM works with Google Ads to make targeting and tracking smarter. Users can develop campaigns right inside HubSpot and compare how well they do using real sales data, not just clicks. CRM data lets you segment your audience very precisely and get more people to buy.

AdRoll: For companies who advertise on more than one platform, AdRoll brings together ad networks, makes it easy to manage all of them from one dashboard, and provides reporting and attribution tools to help with cross-platform campaigns.

Optmyzr is great for advanced PPC managers because it has a lot of automation. The platform has strong capabilities like automated bidding, managing search terms and budgets, and alerts for performance in real time, which are great for expanding complicated campaigns.

This tool, Opteo, looks at Google Ads accounts all the time and gives you suggestions about how to improve them. People use Opteo because it sends fast alerts and lets you correct things with just one click. This makes it great for busy agencies and businesses.

Both Fluency and Adalysis are all about super-fast automation. They make it possible for agencies to build campaigns quickly, manage bids automatically, and run advanced ad tests across Google Ads, which makes them far more efficient.

Birch is a tool that helps automate visual tasks across Google, Facebook, and other networks. Adzooma is a tool that makes it easier for small businesses to automate and monitor ad performance without needing sophisticated technological expertise.

Important Tools for Managing Facebook Ads

It’s hard to manage Facebook ads, especially when the cost of ads goes up. The appropriate tools help you get the most out of your investment and reach more people quickly:

Meta’s own platforms, Meta Business Suite and Facebook Ads Manager, are still the primary place marketers go. They have everything they need to create ads, set budgets, target audiences, and analyze results all in one place.

Unified Social Media Management: Tools like RecurPost, Hootsuite, Buffer, and Sprout Social work on all channels and let you schedule posts, manage your inbox, and get comprehensive analytics. These are all important for brands that want to conduct coordinated campaigns across many platforms.

AdEspresso, Canva, and Revealbot are examples of creative and automation solutions that automate ad design, split testing, and optimization. Reporting tools like Birch give you real-time personalized dashboards with actionable data on what’s working and what’s not.

A strong, scalable infrastructure is what makes every successful advertising campaign work. Dotzo.net focuses on managed VPS, cloud, and dedicated server solutions that are made just for digital marketers and agencies. This is how Dotzo.net makes the most of your ad tools:

Reliable Hosting for Campaign Tools: Dotzo.net’s cloud and VPS servers have unlimited bandwidth, SSD storage, and almost perfect uptime. This is true whether you’re using OTTO, HubSpot, Optmyzr, or social campaign dashboards. This means that your ad management tools, automation scripts, and dashboards are constantly on, load quickly, and can handle a lot of data without going down.

Seamless Scaling: Successful ad campaigns may need extra data processing or traffic overnight. Dotzo.net lets you quickly scale up or down vertically or horizontally. This means you may upgrade your VPS or switch to dedicated servers when your campaigns get more frequent and larger.

24/7 Support & Migration: The Dotzo.net crew is always there to help you with technical issues, and they also offer easy migration services if you need to move your current ad platforms or analytics tools to more capable infrastructure.

Security and Control: Dotzo gives agencies superior DDoS protection, complete root access, and secure control panels so they can keep vital campaign data safe and run their businesses with precise control.

Dotzo.net gets rid of infrastructure bottlenecks, whether your team employs dashboards, bespoke analytics scripts, real-time reporting, or automation tools to improve campaigns. That means:

No lag while launching and testing high-volume campaigns.

Guaranteed uptime for analytics that are always on and dashboard visibility.

Scaling is easy when results go through the roof and need more resources.

The combination of top-notch ad management tools with world-class hosting makes it easy for digital agencies and enterprises to run, analyze, and improve their campaigns, which leads to scalable growth and a steady increase in ROI.

Conclusion 

In the ever-changing world of Google Ads and Facebook Ads, success depends on picking the correct management tools and making sure they work with a strong infrastructure. OTTO, HubSpot, AdRoll, Opteo, and unified social media solutions are all platforms that automate and improve marketing operations, but you need a strong backbone to get real results. Dotzo.net is the base that offers safe, fast server solutions that meet the needs of today’s advertising businesses. Get fantastic tools, power them with Dotzo.net, and make the most of online advertising in 2025.